Client: MetLife, Cannes, France

Objective: Create a striking sand sculpture of the MetLife logo for a professional networking event. Provide a premium visual attraction that reinforces brand identity and engages attendees in a memorable way.

Event: Held on the prestigious Martinez Beach in Cannes, this exclusive gathering brought together industry professionals. The sand sculpture served as a standout installation, offering a unique photo opportunity and enhancing brand visibility in a high-end setting.

Results:
Memorability: A distinctive and artistic installation that left a lasting impression on attendees.
Brand Experience: Strengthened MetLife’s positioning as a premium and innovative brand.
Engagement: Encouraged interaction, social media sharing, and meaningful brand connections.