Client: Corona

Objective: Corona aimed to launch its new formula with 100% natural ingredients by choosing a venue made entirely of natural materials, enhancing the brand's authenticity and purity.

Event: Created a beach bar made entirely of sand, which welcomed a thousand clients in 10 days.

Results: Increased perception of natural ingredients by 10%, brand love by 58%, and sales by 77%. It became the most talked-about Corona campaign in history.